Independent research --- Saul Bass

 Saul Bass

 Saul Bass (5.8.1920 --- 4.25.1996)

• He was best known for his graphic design career and motion-picture film title sequence designs.
• He went to Art Student League in New York after he graduated from high school. His teacher was Gyorgy Kepes who is a designer, painter and photographer. In 1954, he begins to work in film industry after he impressed director Otto Preminger by his poster. The director asked him to create the film 'The Man with the Golden Arm' opening title sequence. and that became Saul Bass's first title sequence work. He works for Hollywood film for over years and in 1969 heh won Oscar award, best Documentary, Short Subjects 'Why Man Creates' (1968)
• The title sequence history begins during silent film era, using letter card to introduce directors, writers etc. At the end of 1800s and beginning of 1900s, we see some typography start to appear on screen and in the letter cards. Moving forward to 1920s, film directors start to create more graphic fonts. In the middle of 1900s, the film industry breaks the idea of titling, starts to ass metaphoric imagery and motion pictures. this is when Saul Bass and other designers created motion typography. Saul Bass introduced a different way to approach title sequence using kinetic typography. At the end o f1900s, became the digital era, starting to have more animations and digital clips. or photography start to cone out.

• "My initial thoughts about what a title can do was to set moos and the prime underlying core of the film's story, to express the story in some metaphorical way. i saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it." --- Saul Bass
  
  
• His famous works:

 

• Why Man Creates (1968)

 Vertigo (1958)

 North by Northwest (1959)

Elaine Bass

Elaine bass is Saul Bass's wife, and she is a designer and filmmaker work alongside Saul Bass.

(Saul and Elaine Bass's title sequences)

Here are two videos about history of title sequence:

The title sequence of Anatomy of Murder is designed by Saul Bass.

The music at the back suggests the detective feeling, and the first image is a drawing of a body in  six parts, looks like a died body. The font is modern, simple, bold and in capital. The colour is in black and white, so this suggests that the film is horror, because comedic would have colourful fonts.